Megan on Marketing

Online Marketing is discussed

Email Marketing:”Permission” is Not Optional

“Permission is basic equipment, not an optional extra” – Lyris HQ

According to Lyris HQ, “when you market to people who have told you expressly that they want to hear from you, you can expect to see these results:

1. Better response rates
2. Increased trust and brand affinity
3. Better deliverability”

Express permission is defined as coming from “the user himself, when he checks a box requesting your emails on a site-registration form or point-of-purchase postcard, agrees in person or sends in an email request.”


November 16, 2010 - Posted by | Uncategorized

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