Megan on Marketing

Online Marketing is discussed

Search Engine Optimization

Search Engine Optimization refers to improving the visibilitty of one’s web presence.    It is a form of Search Engine Marketing that will help drive traffic to your site.  When you think of a search engine, Google is probably the first thing that pops into your mind.  However there are also many other popular search engines such as Bing, Yahoo!, and Dogpile to name a few.  In these search engines, many different types of content can be searched for including images, and local listings.  This allows users to select what they are looking for, and give them a list of more specific results.

There are many different tactics that markers can employ in order to optimize their websites specifically for search engine results.  Search engines rely on things such as keywords, headings, images, and content to rank pages as seen fit.

All Business’s article on “How Can I Use Search Engine Marketing to Promote my Business” outlines the ways to be search engine friendly.  It is also important to note that if you are changing your website you need to pay attention to your SEO plan.  There is also an article titles “Redesigning Yor Web Site? You need an SEO Migration Plan”.  This article contains things related to

  • Changing domain names
  • Changing content management systems
  • Changing design
  • Changing web hosts

Some experts also suggest you “Prepare your search engine optimisation for Chritmas…” since people tend to search for more specific things at this time of year.  This is an important considerations for businesses who rely heavily on SEO to establish their web presence.

Since it can be an aquired skill to be successfull at optimizing your website for SEO, many thrid party sites offer optimizing services such as:

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October 27, 2010 Posted by | Uncategorized | Leave a comment