Megan on Marketing

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Viral Marketing – not as bad as it sounds

Viral campaigns are not easy to implement.  They start with an idea so crazy, or funny that you can’t help but clicking the forward button and sharing with your entire address book.  That being said, it takes a BIG idea to have this effect.  Recently on the apprentice, the 2 teams had a task of creating a viral video for Popcorn, Indiana.  Needless to say, neither team did a very good job.

The Apprentice Men – Popcorn fight

The Apprentice Women – Lunch break workout

Neither of these wannabe viral campaigns earned accolades from The Donald, or the CEO of the company.  But just in case you’re curios – the mens team won.  This was due to their  effort in creating a spectacle, rather than the woman’s team more commercial-like campaign.

If you’re viral campaign is not the greatest, you could still get the attention you desire by being featured on “The Top 10 Dumbest Viral Marketing Campaigns”

On the other side of the spectrum, you can check out some examples of good viral marketing campaigns.

October 21, 2010 Posted by | Uncategorized | Leave a comment