Megan on Marketing

Online Marketing is discussed

If you are reading this, I know who you are…

Okay, maybe I can’t see your facebook page, but the amazing world of web analytics can tell me a lot of information about you.  That information may be a very valuable tool for market research.  Analytics can be applied to web pages for free by signing up for a Google Analytics account and inserting the java script into the html code – easy as that.

Once web analytics has been applied to a site, the account user may then see information such as page views, number of unique visitors, and how each visitor got to the site (e.g. google search, linked from blog, domain name); among other statistics.  However, this information is only useful if you can interpret it with meaning and use the information to make appropriate changes to your site.

There is even a Web Analytics Association which “leads, unites and fosters the interests of industry practitioners, vendors, consultants and educators worldwide.”

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September 27, 2010 Posted by | Uncategorized | Leave a comment

TRUSTe

TRUSTe is described on their website “As the leading internet privacy services provider, TRUSTe helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy”.  They also state that their Privacy Program Requirements are based on the Federal Trade Commission’s Fair Information Principles.  There has been a lot of controversy surrounding Facebook and who has access to user’s personal information.  Apparantly, Facebook’s founder Mark Zuckerberg “has suggested that concerns about online privacy on the social networking site are overblown” according to the Telegraph.  It is interesting that Mark writes off the privacy issues as “overblown” even though the site now sports TRUSTe certification.  If he does not see user’s privacy as an issue, then why would he feel the need to use TRUSTe to review and certify the privacy policy?  Maybe because TRUSTe’s website states that “customer’s who trust you buy more”.

September 17, 2010 Posted by | Main | Leave a comment

I’ve joined the rest of the world

I’m also on twitter!

September 17, 2010 Posted by | Main | Leave a comment

A picture is worth a thousand words…

Hugh Macleod – so what’s all this new marketing stuff, anyway?

http://gapingvoid.com/2007/12/23/so-whats-all-this-new-marketing-stuff-anyway/

The cartoons really get the point across 😉

September 17, 2010 Posted by | Main | Leave a comment

I’m New!

…….and trying to figure out how to work WordPress!

September 17, 2010 Posted by | Main | Leave a comment